Antonio's
Gourmet
Deli
The Situation
Two old friends left their corporate jobs to pursue their dream of owning a gourmet delicatessen. They had found their dream location and purchased an already existing deli. The owners experienced exponential growth almost immediately.
The Mission
I met with the owners to discuss their goals for the deli and how an online presence could help their growth. They decided they wanted to see a mockup of what a POS platform could look like and what a social media presence would look like.
Analysis
Initial analysis of the deli and neighboring restaurants showed that there were 6 delis in a 5 mile radius and a tacorea . None of the delis had an online ordering platform and two out of the 6 had a constant online presence via social media (weekly promotions were posted). 1 of the delicatessens was
using a third party app for deliveries.
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Additionally, Antonios Delicatessen is nestled in an office park populated by a nurse training facility, several small medical offices and neighbors a family entertainment facility and nursing home facility. Approximately 450 people worked in the neighboring offices during the week making the weekly lunch rush a very busy and lucrative time for the deli. The lunch rush created increased wait time for orders.
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Since inheriting the Delicatessen the owners decided that they were to keep the name of the restaurant and develop m
Design
Using the paper menu as a guideline, I created a dynamic POS with several sub menus and methods for creating pre-orders. The pro-order option would allow the deli to take advantage of down times to pre make sandwiches and salads. Additionally I set the delicatessen up with a series of potential recommendations for creating a consistent social media presence and appropriate price changes as their price schedule was much lower than their competitors making it more of an importance to serve 'more' for less revenue.
